freakishly early marketing: c or d?

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Today a Christmas catalogue arrived in the mail. It's painfully muggy outdoors and still quite warm, but the pages of this catalogue are full of cardigans, fake fur coats, and winter boots. Isn't it a bit ridiculous to buy this far in advance?

Lyra, Thursday, 30 August 2001 00:00 (twenty-four years ago)

I wuv it. I always start thinking about Christmas in the first or second week of September, as a reflex from old school days when I would think of Christmas to stop me feeling miserable as holidays ended. Nowadays September, October and November are much better because so many of my friends have birthdays but even so I like it. It used to be even better when my parents would get cheapo mail order toy catalogues and I would sit and daydream over them.

Tom, Thursday, 30 August 2001 00:00 (twenty-four years ago)

I like to look at things stupid early, but then I'm all, "Well I am not going to be wearing that for ages! What if my body completely changes in the meantime?!" and I get angry and put them back on the racks. Express is entirely winter clothes right now, it's creepy.

Ally, Thursday, 30 August 2001 00:00 (twenty-four years ago)

They were advertising Back-To-School sales in my area in MID-JULY. Give the kids some time to have FUN, damn it.

More proof that summer = a 3-month long Sunday. Hell, I'm not even in the public school system anymore, and I get the chills.

Perhaps, financially, it's better to shop out-of-season. Unless shops and sellers are preying on this instinct to push their goods.

David Raposa, Thursday, 30 August 2001 00:00 (twenty-four years ago)

It's about this time for the Xmas catalogues to start showing up anyway. Hell, I've already started my shopping. :-)

Ned Raggett, Thursday, 30 August 2001 00:00 (twenty-four years ago)

September, October, November, December. The best 4 months of the year. Get wrapped up in my nostalgia for Christmas past. This year I would like a laptop computer from Santa.

jel, Thursday, 30 August 2001 00:00 (twenty-four years ago)

A friend of mine always books Christmas lunch (he's Jewish) at the very first place he spies advertising it - just to freak them out. It's usually some gross hotel buffet in Central London.

suzy, Thursday, 30 August 2001 00:00 (twenty-four years ago)

No, David, late season shopping is better because things go on clearance. School clothes are full price in July; in early September they're all on sale.

Lyra, Thursday, 30 August 2001 00:00 (twenty-four years ago)

I love catalogues. The more they send me, the happier I am. Bring on the Xmas catalogues for 2010.

nathalie, Friday, 31 August 2001 00:00 (twenty-four years ago)

i believe there is a Christmas shop in, um, Ealing i think, so that does Christmas stuff all year round

gareth, Friday, 31 August 2001 00:00 (twenty-four years ago)

What we need is a big festival of some kind in March. The run up to Christmas is indeed fantastic, particularly for the ridiculously early marketing, but there is a great imbalance between the fabulousness of November/December and the sheer awfulness and dark depression of January/February.

My gran's always telling me that Easter, in Christian terms, is of course far more significant than Christmas, but it never seems to work out like that in real terms. We need something new to sell at Easter!!

John Davey, Wednesday, 5 September 2001 00:00 (twenty-four years ago)

What we need is a big festival of some kind in March.

I nominate my birthday.

Tom, Wednesday, 5 September 2001 00:00 (twenty-four years ago)

Paddys Day, obviously. What date in March is your birthday?

Ronan, Wednesday, 5 September 2001 00:00 (twenty-four years ago)

I don't think there is a Christmas shop in Ealing, Gareth. I'll have to check that one out. There are plenty of one pound shops that only open up around Christmas though.

jel, Wednesday, 5 September 2001 00:00 (twenty-four years ago)

23rd. St Patrick's Day is rubbish in comparison. Also English and American people celebrating my birthday don't need to embarassingly pretend to be Irish.

Tom, Wednesday, 5 September 2001 00:00 (twenty-four years ago)

True fact: at age 7, my father (black child in Alabama) thought that being born on St. Patrick's Day made him Irish. Interestingly enough, when I was 7 I asked him if being born on St. Patrick's Day made him (and, by extension, his children) Irish.

Dan Perry, Wednesday, 5 September 2001 00:00 (twenty-four years ago)

My mom says that Easter is a much bigger deal than Christmas in the Orthodox churches.

maria, Wednesday, 5 September 2001 00:00 (twenty-four years ago)

I'm addicted to catalogs. I've ordered every single wedding gown catalog possible (free ones, I mean) even though I have no plans to even think about such things for ages, just cos I have an excuse to order a new catalog.

St. Patrick's Day is the greatest holiday ever besides Christmas, what are you talking about Tom?

Ally, Wednesday, 5 September 2001 00:00 (twenty-four years ago)


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