Read about it hnyah:CBS REJECTS ANTI-BUSH SUPER BOWL COMMERCIAL
Cites Network Policy Barring Issue Ads
January 15, 2004
QwikFIND ID: AAP29U
By Ira Teinowitz WASHINGTON (AdAge.com) -- Viacom's CBS today rejected a request from liberal group MoveOn to air a 30-second anti-President Bush ad during the Super Bowl, saying the spot violated the network's policy against running issue advocacy advertising.
Network policy
A CBS spokesman said the decision against broadcasting the spot had nothing to do with either the Super Bowl or the ad's specific issue but was because the network has had a long-term policy not to air issue ads anywhere on the network.
A MoveOn spokesperson said the group hopes to appeal the decision within CBS.
Produced as a personal project by Charlie Fisher, creative director of the Copenhagen, Denmark, office of Publicis Groupe ad agency Leo Burnett, the spot is critical of the Bush administration's fiscal policies.
Anti-Bush contest
MoveOn is airing a 60-second version the commercial, which was selected through a contest calling for anti-Bush ads, in advance of President Bush's State of the Union address Jan. 20. The group has purchased $300,000 worth of air time on Time Warner's CNN that starts Jan. 17 and runs through Jan. 21.
Dammit, the MoveOn one was well-made, too. Note that this is from the Viacom-owned channel, which previously had a bit of a flare-up over "The Reagans" show.
Also, PETA's ad was blocked, too:
..."We just want to be able to present our jiggly women," said Lisa Lange, spokeswoman for People for the Ethical Treatment of Animals, asking to join advertisers like beer brewers who has boosted sales with images of scantily-clad women...The PETA ad shows two scantily clad women snuggling up to a meat-eating pizza delivery man. "Meat can cause impotence," the screen reads after the rendezvous fails...
Dammit. Too bad this policy wasn't in place last year on whatever channel aired it, so that we could have been spared the "DRUGS = TERRARISM 9/11 NEVAH FORGET OMGWTF!!11!" ads.
― Kingfishee (Kingfish), Friday, 16 January 2004 13:57 (twenty-two years ago)
because the network has had a long-term policy not to air issue ads anywhere on the networkThis is bullshit, of course. CBS routinely runs (jingoistic) PSAs during its morning news show cut-ins.
― Eric H. (Eric H.), Friday, 16 January 2004 15:45 (twenty-two years ago)
they have a policy to not run any ads of substance? What the fuck is that about?
― anthony kyle monday (akmonday), Friday, 16 January 2004 19:45 (twenty-two years ago)
No "advocacy advertising" as if there's a such thing as ads with neutral objective viewpoints. Fucking corporate agenda doublespeak.
― sucka (sucka), Friday, 16 January 2004 20:56 (twenty-two years ago)
No "advocacy advertising""Hi, I'm Mr. Peanut.
Over the next 30 seconds I'd like to offer a balanced and impartial look at mixed nuts. You'll see a dog perform superhuman feats and a lady with really big ta-tas, which appear to have nothing to do with salted snacks, yet factually illustrate serious arachidinal issues facing America today. Thank you."
― Luigi Vampa (Horace Mann), Friday, 16 January 2004 21:15 (twenty-two years ago)
if they got that Mr Peanut hot-air balloon to say this, i'd buy stock in Planters
― Kingfishee (Kingfish), Friday, 16 January 2004 22:25 (twenty-two years ago)
The ads last year were awful, awful, awful. I don't get offended by anything, but man, most of those beer ads made me wonder why more women don't shoot men at random on the street.
― Gear! (Gear!), Friday, 16 January 2004 22:31 (twenty-two years ago)