Kit Kash (and that's Kit Kash, not Kish Kash or Kit Kat or etc) Dud?

Message Bookmarked

Bookmark Removed

Scenario:

Buy a kit kat, you get some points in the wrapper. Log them into a website, store up points, get goods. So far, so standard.

However, they have 'auctions' where you bid for cars, hols, big stuff, and you bid (up to) the amount of points you have for e.g. a car.

So, the Sun advertising feature shows some guy having bought £33 of kitkats and bid up to win the Porsche (or whatever).

OK, is this ethical? Legal even? And how many other Sun Readers will be down Asda tonight buying £300 of KitKats because hey, its still a very cheap way of getting a car?

― mark grout (mark grout), Monday, 17 January 2005 17:19 (twenty-one years ago)

Ethical on whose part? It's kinda stupid on Kit Kat's part (if someone can get a porsche for £33) but I don't see how it's unethical.

― dave225 (Dave225), Monday, 17 January 2005 17:23 (twenty-one years ago)

Basically, if 100 people dash out to buy £300 of product, That's going to pay for any porsche. And so on.

― mark grout (mark grout), Monday, 17 January 2005 17:26 (twenty-one years ago)

I see where you're comin' from ... But no, I don't think it's unethical per se.. I do think that, like a lottery, the people who can least afford it will spend the most .. but, that I blame on a whole host of societal problems, and not on the get rich quick scheme/dream that is being marketed.

― dave225 (Dave225), Monday, 17 January 2005 17:32 (twenty-one years ago)

Well, even if we could all afford £300 of stuff. That would make it a lottery, surely? (And worse, if 1000 peopple bought £30 of kitkats and so on)
I just think this is well dodgy in a legal sense...

― mark grout (mark grout), Monday, 17 January 2005 17:36 (twenty-one years ago)

They aren't guaranteeing that everyone will win something though. Only that someone will claim each of the prizes. If people increase their buying/consumption as a result of the program, it's because they're gullible suckers. So I guess this is a PT Barnum -vs- Jesus question.

― dave225 (Dave225), Monday, 17 January 2005 17:42 (twenty-one years ago)

It sure is.

― mark grout (mark grout), Monday, 17 January 2005 17:43 (twenty-one years ago)

Pepsi had something similar (1996) and their adverts suggested that you could get a jet-fighter with enough ringpulls (7,000,000). someone set up a website where you could donate your ringpulls. they also let you purchase extra tokens at 10c each. retail value of jet fighter was 33m. bargains, much cheapness.

http://www.snopes.com/business/deals/pepsijet.asp

― koogs (koogs), Monday, 17 January 2005 17:51 (twenty-one years ago)

I'm sorry, but now all I can think about is Basement Jaxx and chocolate -- which of course would be one of the greatest combinations ever.

― Leon the Fatboy (Ex Leon), Monday, 17 January 2005 21:04 (twenty-one years ago)

Yes, nothing improves your copy of Rooty like covering it in Hershey's syrup!

― Curt1s St3ph3ns, Monday, 17 January 2005 21:24 (twenty-one years ago)

You must be logged in to post. Please either login here, or if you are not registered, you may register here.