Coca-Cola: Blak?!

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16/03/06 Coca-Cola North America has announced the introduction of its innovative carbonated fusion beverage, Coca-Cola Blak, to the United States on April 3rd.
Coca-Cola Blak is a sophisticated, premium blend of Coca-Cola, natural flavors and coffee essence. The effervescence and rich flavor of Coca-Cola Blak provide the perfect pick-me-up for people looking for new ways to stay refreshed any time of the day or night.
For its U.S. launch, Coca-Cola Blak has been specially formulated to appeal to American tastes and will have a unique logo treatment and packaging as well. Designed to appeal to adult consumers looking for an indulgent and revitalizing alternative to other beverages, Coca-Cola Blak is a mid-calorie beverage with only 45 calories per 8-ounce bottle. It is packaged in a resealable version of Coca-Cola's signature 8-ounce glass contour bottle enveloped in sophisticated and stylish graphics. It will be available at supermarkets and convenience retail locations nationwide beginning April 3rd, both in individual bottles and four-packs.

Marketing support for the new brand began earlier this month with a teaser television ad, which aired during the live Red Carpet pre-show broadcast of the 78th Annual Academy Awards® on ABC. The 15-second commercial titled, "POParazzi" presents Coca-Cola Blak as a glamorous star appearing before throngs of media, complete with flashing camera lights. Additional support for the brand will include a fully integrated program featuring both traditional and non-traditional media, including television, print and outdoor advertising, in-store displays, and targeted sampling programs designed to engage consumers and pique their interest in Coca-Cola Blak, beginning in April in cities across the U.S.

― team jaxon (jaxon), Thursday, 23 March 2006 03:32 (twenty years ago)

"We put the coke back into Coke"

― Jimmy Mod: GRILL ENSPEKTOR (The Famous Jimmy Mod), Thursday, 23 March 2006 03:34 (twenty years ago)

They've already got a great product tie-in angle to work with!

http://www.dustygroove.com/images/products/b/babyblak~~~_onceyougo_101b.jpg

― John Justen (johnjusten), Thursday, 23 March 2006 03:37 (twenty years ago)

"innovative carbonated fusion beverage"?

― John Justen (johnjusten), Thursday, 23 March 2006 03:38 (twenty years ago)

I'm no longer thirsty

― team jaxon (jaxon), Thursday, 23 March 2006 04:23 (twenty years ago)

"innovative"

http://altura.speedera.net/ccimg.catalogcity.com/210000/214800/214862/Products/8695739.jpg

― Abbadavid Berman (Hurting), Thursday, 23 March 2006 04:26 (twenty years ago)

i heard it's made out of tropical bird beaks.

― fortunate hazel (f. hazel), Thursday, 23 March 2006 05:47 (twenty years ago)

manhattan special is NASTY

― s/c (Jody Beth Rosen), Thursday, 23 March 2006 05:49 (twenty years ago)

Well, I'm sure this will probably TASTE like ass...

― rrrobyn (rrrobyn), Thursday, 23 March 2006 05:52 (twenty years ago)

gives a bad name to rimjobs.

― phil-two (phil-two), Thursday, 23 March 2006 05:53 (twenty years ago)

That's what they should've called it! Coca-Cola RymJob

― rrrobyn (rrrobyn), Thursday, 23 March 2006 05:55 (twenty years ago)

"Mexicans Go Loco for Coca-Cola Negro!"

― o -- (eman), Thursday, 23 March 2006 06:03 (twenty years ago)

It is actually written:

COCA-COLA BL?K

― R.I.P. West Village Bird Shaman ]-`: (ex machina), Thursday, 23 March 2006 06:07 (twenty years ago)

xpost, I agree that it's nasty, and I'm sure this will be too.

― Abbadavid Berman (Hurting), Thursday, 23 March 2006 06:16 (twenty years ago)

Coca-Cola seems to be striking out marketing-wise lately. First they had those terrible Coke with Lime ads that said "Guess What it Tastes Like?"

Then they rolled out "Coke Zero," which is one of the most doomed product names I've ever heard.

― Abbadavid Berman (Hurting), Thursday, 23 March 2006 06:17 (twenty years ago)

the name may stink, but coke zero tastes great! esp. when it's ice cold.

― s/c (Jody Beth Rosen), Thursday, 23 March 2006 06:20 (twenty years ago)

i can't remember whether i liked the one with splenda. i should try it again if i can still find a bottle.

― s/c (Jody Beth Rosen), Thursday, 23 March 2006 06:21 (twenty years ago)

there was a line over the A in blak

― R.I.P. West Village Bird Shaman ]-`: (ex machina), Thursday, 23 March 2006 06:39 (twenty years ago)

I was kind of meh about C2 -- it's half as bad for you as Coke and tastes maybe 2/3 as good, so I guess you're getting more bang for your calorie.

― Abbadavid Berman (Hurting), Thursday, 23 March 2006 06:52 (twenty years ago)

Who the crew? M-A-U, M-A-U, gun ready
Bout to attack the track when BLAK IZ BLAK
Well how black? BLAK HEART, BLAK MIND, BLAK SOUL
Mau Maus (HOOTIE HOO!) We was born to roll!
Who the crew? M-A-U, M-A-U, aim fire
Bout to attack the track when BLAK IZ BLAK
How black? BLAK WOMB TIL WE REACH THE BLACK HEARSE
What's black? - SHADE OF THE UNIVERSE

― Sterling Clover (s_clover), Thursday, 23 March 2006 07:27 (twenty years ago)

http://en.wikipedia.org/wiki/Coca-Cola_Blak

― RJG (RJG), Thursday, 23 March 2006 08:15 (twenty years ago)

i can't remember whether i liked the one with splenda. i should try it again if i can still find a bottle.

i thought it was awesome, but these days i drink so much normal diet coke that i can't stand the taste of even slightly 'real'-tasting coke

― nervous (cochere), Thursday, 23 March 2006 09:40 (twenty years ago)

though i generally take my tea/coffee with splenda anyway so i might be prejudiced

― nervous (cochere), Thursday, 23 March 2006 09:40 (twenty years ago)

When I first went over to USA, Chicago, mid eighties, I asked some colleagues about getting a can of the "New" coke as opposed to "Classic" Coke as it was (just re-issued) then.

They were like "Why? It's terrible"

Why? Because we never got it.

By then, you couldn't get it. It hadn't been withdrawn as such, but no-one stocked it that I saw.

― mark grout (mark grout), Thursday, 23 March 2006 09:44 (twenty years ago)

Anyone know if this is coming to the UK? I drink so much coffee and coke I may as well join them together.

― Onimo (GerryNemo), Thursday, 23 March 2006 10:53 (twenty years ago)

Coca-Cola Blurrrghhk more like!

― ken c (ken c), Thursday, 23 March 2006 10:56 (twenty years ago)

Don't know about the UK, but on mainland Europe, there's only New Coke. They just changed the formula and didn't bother with the name jazz.

― Colin Meeder (Mert), Thursday, 23 March 2006 10:59 (twenty years ago)

didn't bother with the name jazz

Coca Cola Jazz

Ilikeit

― Onimo (GerryNemo), Thursday, 23 March 2006 11:03 (twenty years ago)

Coca Cola Jazz is the new Blak

― ken c (ken c), Thursday, 23 March 2006 11:04 (twenty years ago)

Coca Cola Jizz might have worked

― Dadaismus, the Male Poster (Dada), Thursday, 23 March 2006 11:05 (twenty years ago)

The one you don't swallow?

― mark grout (mark grout), Thursday, 23 March 2006 11:08 (twenty years ago)

Think of the possiblities for the advertising campaign!

― Dadaismus, the Male Poster (Dada), Thursday, 23 March 2006 11:09 (twenty years ago)

Bet it's not as good as Irn Bru 32.

― Mädchen (Madchen), Thursday, 23 March 2006 11:12 (twenty years ago)

"Don't be a douche" xpost

― mark grout (mark grout), Thursday, 23 March 2006 11:26 (twenty years ago)

GIVE US VANILLA BACK

― Gravel Puzzleworth (Gregory Henry), Thursday, 23 March 2006 11:29 (twenty years ago)

has vanilla gone?

― mark grout (mark grout), Thursday, 23 March 2006 11:31 (twenty years ago)

vanilla skyved off.

― ken c (ken c), Thursday, 23 March 2006 11:37 (twenty years ago)

yeah it was weird i never noticed it was gone but wikipedia says so?

― nervous (cochere), Thursday, 23 March 2006 11:43 (twenty years ago)

Vanilla goes yet Lemon stays. Not fair.

― Onimo (GerryNemo), Thursday, 23 March 2006 12:09 (twenty years ago)

By then, you couldn't get it. It hadn't been withdrawn as such, but no-one stocked it that I saw.

i saw it stocked in chicago, as 'Coke 2', a few years back, but i bought some Royal Crown instead (the cola of tramps... i mean, champions...)

― i am not a nugget (stevie), Thursday, 23 March 2006 12:24 (twenty years ago)

i have that guy from the fast show shouting 'blak blak! they want to get us addicted! BLAK BLAK!" in my head now.

― Nathalie (stevie nixed), Thursday, 23 March 2006 12:31 (twenty years ago)

According to the logo, it's actually pronounced BLAKE.
http://upload.wikimedia.org/wikipedia/en/thumb/2/2f/Lg_blak.jpg/150px-Lg_blak.jpg

Coca Cola BLAKE.

Sounds intelligent.

― Verbalizer, Thursday, 23 March 2006 13:08 (twenty years ago)

coca cola bloke

― s/c (Jody Beth Rosen), Thursday, 23 March 2006 13:14 (twenty years ago)

pepsi blake sounds cuter

― RJG (RJG), Thursday, 23 March 2006 13:16 (twenty years ago)

tab blake sounds like a gay teen heartthrob

― s/c (Jody Beth Rosen), Thursday, 23 March 2006 13:18 (twenty years ago)

there is a Tab "energy" drink now.

― tokyo nursery school: afternoon session (rosemary), Thursday, 23 March 2006 15:15 (twenty years ago)

I imagine this pronounced in a South African accent.

― Johnny B Was Quizzical (Johnney B), Thursday, 23 March 2006 15:26 (twenty years ago)

Tab Energy Drink is marketed exclusively at females. WTF is that about? IS REDBULL SUGARFREE TOO MACHO FOR YOU??? DRINK TAB!!!!!!

― Allyzay Rofflesberger (allyzay), Thursday, 23 March 2006 15:47 (twenty years ago)

it is odd given that "red bull gives you wings" always reminds me of sanitary towels.

but then again so does tab!!!

― ken c (ken c), Thursday, 23 March 2006 15:49 (twenty years ago)

o rly

http://upload.wikimedia.org/wikipedia/en/a/ac/Pepsi_cappuccino.jpg

― gbx (skowly), Thursday, 23 March 2006 15:52 (twenty years ago)

Will Tab buy a soccer team?

― tokyo nursery school: afternoon session (rosemary), Thursday, 23 March 2006 15:53 (twenty years ago)

WHY DO THEY WANT TO KEEP MAKING DRINKS MORE EXTREME? WHEN WILL THIS END?

― Allyzay Rofflesberger (allyzay), Thursday, 23 March 2006 15:54 (twenty years ago)

RAPTURE

― Onimo (GerryNemo), Thursday, 23 March 2006 15:55 (twenty years ago)

I like that they brought back SURGE and named it VAULT.
same exact fucking thing down to the color.

― TOMBOT (TOMBOT), Thursday, 23 March 2006 15:57 (twenty years ago)

"surge" reminds me of sanitary towels too

― ken c (ken c), Thursday, 23 March 2006 16:06 (twenty years ago)

Oh for the innocent days of Jolt.

― Ned Raggett (Ned), Thursday, 23 March 2006 16:08 (twenty years ago)

ok i can understand a coffee-flavored coke but PEPSI CAPPUCCINO is so many different kinds of wrong it's off the charts

― s/c (Jody Beth Rosen), Thursday, 23 March 2006 16:10 (twenty years ago)

Aaaargh, every other advert on Indian telly at the moment is for Pepsi Cafe Chino ("the kick of cola, the kiss of coffee"). Aaaargh, I thought I had left that behind. Thanks for the reminder, gbx.

― Mädchen (Madchen), Thursday, 23 March 2006 16:11 (twenty years ago)

"coffee kiss"

― ken c (ken c), Thursday, 23 March 2006 16:13 (twenty years ago)

Meanwhile, further reasons why Zimbabwe's in a bad way.

― Ned Raggett (Ned), Thursday, 23 March 2006 16:18 (twenty years ago)

"the kiss of coffee" - wtf?
but even more wtf is this whole "BLAKE" pronunciation. How does that make any sense at all??

This all reminds me of EXTREME RAZORS - Fuck it, we're taking it to FIVE BLADES!

― rrrobyn (rrrobyn), Thursday, 23 March 2006 17:25 (twenty years ago)

i've seen those Blak bottles here and there in Paris. They've been around for the past few weeks. Wonder what it tastes like.

― Jibé (Jibé), Thursday, 23 March 2006 19:23 (twenty years ago)

less than 7 blades, no credibility

― Allyzay Rofflesberger (allyzay), Thursday, 23 March 2006 19:26 (twenty years ago)

I'm still back on John's post way upthread.

― Dan (Holy Wow) Perry (Dan Perry), Thursday, 23 March 2006 19:26 (twenty years ago)

I finally tried this crap today. Really unimpressed, had to force myself to finish it. Maybe the morning wasn't the best time for such a concoction, but for me that much caffeine + sugar past noon = meth binge for days.

― gröst oot richk, Thursday, 30 March 2006 09:01 (twenty years ago)

Välte hatten i Berts cola-au-lait
Välte hatten i Berts cola-au-lait
Men sen visste nog du, att baby
Men sen visste nog du, hatt baby

att hatten är din hatt baby

― ken c (ken c), Thursday, 30 March 2006 09:24 (twenty years ago)

Don't know about the UK, but on mainland Europe, there's only New Coke. They just changed the formula and didn't bother with the name jazz.

Er, is this in any sense true? I've never heard about it, in fact heard a lot of stories about people at the time importing furrin Coke because it was still the original.

― Andrew Farrell (afarrell), Thursday, 30 March 2006 09:39 (twenty years ago)

In Australia, we have Roo Coke. It has wattle or something in it.

― ratty, Thursday, 30 March 2006 09:49 (twenty years ago)

Had some in France.It was pretty poor. Tasted almost exactly like what you think it would, stewed iced coffee with Coke poured in as a sweetner but not really working. Thankfully came in a smalled can than expected.

― Pete (Pete), Thursday, 30 March 2006 10:01 (twenty years ago)

Coke Cola "Blake" - nice literary ref.

I wonder why they don't just make Coca-cola "Ass Swine Nectar"? It would be similar

― Mr Jones (Mr Jones), Thursday, 30 March 2006 11:01 (twenty years ago)

It tasted like the interiors of cheap coffee creams, liquidised and barely carbonated. Unpleasant stuff.

― Tom (Groke), Thursday, 30 March 2006 11:44 (twenty years ago)

"mid-calorie beverage"

ffs. I want my Cola unhealthy, so I don't know not to drink the crap too often.

"sophisticated, premium blend"

oh fuck off.

xpost - Ned OTM

― Delivering over 43,973,865,717,760 bytes per day | What are you sending? (fandan, Thursday, 30 March 2006 15:24 (twenty years ago)

Er, is this in any sense true? I've never heard about it, in fact heard a lot of stories about people at the time importing furrin Coke because it was still the original.

They probably still use cane sugar instead of corn syrup. You can get cane sugar coke here as "Kosher for Passover Coke". If anyone is interested here is a Dr. Pepper bottling co. that still uses can sugar: http://www.dublindrpepper.com/

― Houdini Gordonii (ex machina), Thursday, 30 March 2006 15:33 (twenty years ago)

I'm also confused by the "macron" over the A so it's a lucky chance that I'll never have to actually say the name of this product, ever.

― Tracer Hand (tracerhand), Thursday, 30 March 2006 15:41 (twenty years ago)

xpost - I can't write :(

― Delivering over 43,973,865,717,760 bytes per day | What are you sending? (fandan, Thursday, 30 March 2006 15:55 (twenty years ago)

"mid-calorie" + nonsense name
THIS BEVERAGE IS DEAD IN THE WATER

― rrrobyn (rrrobyn), Thursday, 30 March 2006 15:55 (twenty years ago)

http://www.blak.is/images/logo.jpg

― rrrobyn (rrrobyn), Thursday, 30 March 2006 16:02 (twenty years ago)

Passover Coke!

― Allyzay Rofflesberger (allyzay), Thursday, 30 March 2006 17:20 (twenty years ago)

Leave a two-liter on the counter for Elijah.

― Tracey Hand (tracerhand), Thursday, 30 March 2006 17:20 (twenty years ago)

I was in the Whole Foods today to buy a baguette & some apples, and in the front of the wine section they had these odd four bottle packs of what looked like soda, in flavors like blueberry pomegranate. on sale for about $7 per pack. so I picked one up to see what in the world was in this new ridiculous soda product that made it so expensive.. and the answer is, malt liquor! wtf

Peels Blueberry Pomegranate

― dar1a g (daria g), Thursday, 30 March 2006 17:52 (twenty years ago)

Er, y'all's stories don't top my tastebuds. It's true -- get yer asses over here and drink some Coke and you'll know.

― Colin Meeder (Mert), Friday, 31 March 2006 09:15 (twenty years ago)

But Dr. Pepper is not coke!

― Mr Jones (Mr Jones), Friday, 31 March 2006 09:42 (twenty years ago)

They probably still use cane sugar instead of corn syrup.

Yeah, it's the big difference between US Coke and the rest of the world. It's not really the big difference between Coke/New Coke, a lot of bottlers were already using HFCS beforehand.

― Andrew Farrell (afarrell), Friday, 31 March 2006 10:14 (twenty years ago)

everyone demonizes high fructose can e syrup - but why?

― Mr Jones (Mr Jones), Friday, 31 March 2006 10:20 (twenty years ago)

(Alleged) links to obesity and diabetes.

I'm pretty sure the links are there, but would take too long to dig past spin and anti-spin to find.

― Andrew Farrell (afarrell), Friday, 31 March 2006 11:08 (twenty years ago)

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