Groove Armada and Bacardi have struck a partnership which will see the British electronic act issue their forthcoming releases through the drinks brand and partner on its international music events throughout 2008.
As part of the one-year deal with Bacardi B-Live, the beverage firm's global music platform, Groove Armada will perform live at various Bacardi-branded events, which will take place across 25-dates, and five continents through the year. The duo are the first marquee name confirmed to perform April 19 at Miami's Bayfront Park Amphitheater for the Miami leg of the B-Live concert series.
"Bacardi have always had a strong connection with music and this exciting partnership," says Jeff Macdonald, global brand director, Bacardi, "takes it to a new level." He adds, "This heralds a new era for 'bands and brands' and promises to set a precedent as to how both artists and brands can reap the rewards of a mutually beneficial relationship."
The new partnership is another sign that the rum specialist wants to play in the dance music space. Two years ago next month, Bacardi launched its 24/7 dance music-oriented project B-Live, a multi-tiered global offering comprises exclusive DJ club mixes, reinterpretations of classic dance tracks, and streams from live Bacardi-branded dance music events from around the globe.
Groove Armada, comprising Andy Cato and Tom Findlay, come onboard with Bacardi after the recent conclusion of a five-year deal with Sony BMG's Jive Records.
― Dom Passantino, Thursday, 27 March 2008 13:20 (eighteen years ago)
I'm not the only person who thinks this is a Bad Thing, right?
"the rum specialist wants to play in the dance music space"
intriguing sentence
― ledge, Thursday, 27 March 2008 13:21 (eighteen years ago)
i watched THREE movies with 'i see you baby' in them last week
― and what, Thursday, 27 March 2008 13:23 (eighteen years ago)
road trip, american pie 2, and 13 going on 30
all classics
They truly were the 2 In A Room of the late 90s.
― Dom Passantino, Thursday, 27 March 2008 13:24 (eighteen years ago)
Whether or not "selling out" is a worthwhile concept, Groove Armada almost certainly never sold in in the first place</cliche>
― ledge, Thursday, 27 March 2008 13:25 (eighteen years ago)
well as their greatest hits comp ad said, 'they had more songs than you thought they did'
― blueski, Thursday, 27 March 2008 13:28 (eighteen years ago)
Didn't Crowded House's best of ad coin that phrase?
― DJ Mencap, Thursday, 27 March 2008 14:03 (eighteen years ago)
Dunno but I'm hoping this thread turns into a polemical carcrash on the level of the Sonic Youth/Starbucks one
― DJ Mencap, Thursday, 27 March 2008 14:04 (eighteen years ago)
kind of hard to get worked up over this, dom.
― banriquit, Thursday, 27 March 2008 14:05 (eighteen years ago)
with their militantly anti-commercial ethos, i'm sure die-hard groove armada fans will be spitting blood.
― banriquit, Thursday, 27 March 2008 14:06 (eighteen years ago)
Gary Numan's Premier Hits to thread.
― Dingbod Kesterson, Thursday, 27 March 2008 14:09 (eighteen years ago)
I wasn't being *totally* sincere there
Want to know if Jeff McDonald did air quotes when he said "bands and brands"
― DJ Mencap, Thursday, 27 March 2008 14:09 (eighteen years ago)
It's not a selling out thing really, just the idea that the way forward for music is for bands to actually release music _solely_ for the purpose of drinks' manufacturers. Like footballers being signed to agents rather than teams.
― Dom Passantino, Thursday, 27 March 2008 14:11 (eighteen years ago)
It'd be quite funny if Groove Armada did a complete stylistic u-turn and made an album of unlistenable skronk or something.
― Matt DC, Thursday, 27 March 2008 14:16 (eighteen years ago)
:-))))))))))))))))
― Dingbod Kesterson, Thursday, 27 March 2008 14:17 (eighteen years ago)